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Yan, R. (2004b) To reach China's consumers, adapt to Guo Qing, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China

Ghemawat, P. (2004) The forgotten strategy, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China

Xin, K. and Pucik, V. (2004) Trouble in paradise, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China

Yan, R. (2004a) Short-term results: The litmus test for success in China, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China

Zeng, M. and Williamson, P.J. (2004) The hidden dragons, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China