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Berry, J. 1993, 'Brand value isn't about stocks, it's sales and profits,' Brandweek, vol. 34, pp. 14.
Internationalization of Branding
Greenspan, R. 2004. Workplace IM Showing Growth. http://www.clickz.com/stats/markets/professional/article.php/3402961
Instant Messenger
Cnet.com.au 2005. Sales figures show slow Xbox 360 launch in Japan Retrieved May 15, 2006 from http://www.cnet.com.au/games/xbox/0,39029621,40059021,00.htm
Marketing Mix
Kotler, Philip, Jain, Dipak C., and Suvit Maesincee (2002). A New Approach to Profits, Growth, and Renewal. Boston: Harvard Business School Press.
The Global Economy
Kotler, Philip, Jain, Dipak C., and Suvit Maesincee (2002). Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston: Harvard Business School Press.
Outsourcing Automobiles to China
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