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The Product Life Cycle
Lawrence, Brian, and Bob Johnson (1998). A Product Life Cycle Model. Coyote Valley. Retrieved on September 10, 2003 from http://www.coyotevalley.com/plc/builder.htm.
The Product Life Cycle
"Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.
Crestor
Harrington, J.W. (2002, April). Product Life Cycle. In International Trade Theory. Available: http://faculty.washington.edu/jwh/349lec03.htm
Brand Names Versus Generics
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Reverse Positioning and Breakaway Positioning
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