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Bass, On trade in Perspective, Available at http://www.bass-brewers.com/
Soft Drinks vs. the Beer Industry
Bass, Bernard M. Bass and Stogdill's Handbook of Leadership: Theory, Research, and Managerial Applications. 3rd Edition. New York: Free Press, 1990.
Affect of Leadership Styles on Employee Motivation
Cohen, Arthur M. 1998. The Shaping of American Higher Education : Emergence and Growth of the Contemporary System (Jossey-Bass Higher and Adult Education Series). Jossey- Bass.
Higher Education
Bass, B. M. (1990). Bass & Stogdill's Handbook of Leadership: Theory, Research, & Managerial Applications (3rd ed.). New York: Free Press.
Emotional Labor in the Hospitality Industry
Bass, News Online, Available at: <http://www.bass.com/ir/java/index.htm>
Soft Drinks vs. the Beer Industry
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