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Papers Available for Georgio Armani Brand Values |
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Sources list for GEORGIO ARMANI BRAND VALUES |
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Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Fassel, Diane. (Sept/Oct 2002) "Effective organizations are driven by values: Survey data show that values-driven Catholic health care facilities are effective facilities." Health Progress. Retrived 11 Apr 2005 from online database of peer-reviewed journa
Cultural Values and Personal Ethics
Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
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