"San Jose Retail" (2002). City of San Jose, http://www.sanjoseretail.com/demographics/psychographics.asp?WhichHdr=demo.
Home Depot
"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops
Wong, T. M., Fujii, D. E. (2004). Neuropsychological Assessment of Asian Americans: Demographic Factors, Cultural Diversity, and Practical Guidelines. Applied Neurophychology, 11(1), 23-36.
Vietnamese-Americans: Neither American nor Vietnamese
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Data Management
Ik-jae, Choi. Starbucks here tops Starbucks there: Team from Japan advised to do more image marketing. JoongAng Daily Business Finance, 2003.07.09. 11 November 2004. http://joongangdaily.joins.com/200307/09/200307090144442509900090509051.html
Starbucks' Challenges
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