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Odagiri, Hiroyuki. Growth through Competition, Competition through Growth: Strategic Management and the Economy in Japan. Oxford: Clarendon, 1992. Shigemitsu, Mamoru. Japan and Her Destiny: My Struggle for Peace. New York: Dutton, 1958.
Post-World War II Japan
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Cox, Braden & Smith, Fred L. Jr. "Open Aviation for a Global Industry: Removing the Last Barriers to Airline Competition." Competitive Enterprise Institute Web site. Aug. 14, 2003. Retrieved Sept. 15, 2004: http://www.cei.org/gencon/023,03641.cfm
Global and Domestic Marketing
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
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