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Papers Available for General Motors M Marketing |
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Sources list for GENERAL MOTORS M MARKETING |
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Agence France Presse . Minority workers sue General Motors for 7.4 billion dollars. 03/21/2002
General Motors and Racial Discrimination
Mazur, Morgan, Meyers & Kittel. General Motors Charged In Lawsuit With Aiding Gannett Newspaper To Discriminate Against Its Reporter And Interference With Gannett Reporter's Employment. PR Newswire. 07/31/2002.
General Motors and Racial Discrimination
General Motors (1997) "GM Announces New International IS&S Headquarters, [Online Available] http://media.gm.com/corpcom/97news/g970919a.htm
Capability Maturity Model Integration
Case: General Motors Corporation: The Business Value of Wireless LANs Nortel Networks Removes Business Boundaries with Wireless LANs www.nortel.com/products/01/wlan/collateral/nn109040-073004.pdf Pages 1-6
Wireless LAN's in Business
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
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