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GENERAL MOTORS M MARKETING Definition by WordNet

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Agence France Presse . Minority workers sue General Motors for 7.4 billion dollars. 03/21/2002
General Motors and Racial Discrimination

Mazur, Morgan, Meyers & Kittel. General Motors Charged In Lawsuit With Aiding Gannett Newspaper To Discriminate Against Its Reporter And Interference With Gannett Reporter's Employment. PR Newswire. 07/31/2002.
General Motors and Racial Discrimination

General Motors (1997) "GM Announces New International IS&S Headquarters, [Online Available] http://media.gm.com/corpcom/97news/g970919a.htm
Capability Maturity Model Integration

Case: General Motors Corporation: The Business Value of Wireless LANs Nortel Networks Removes Business Boundaries with Wireless LANs www.nortel.com/products/01/wlan/collateral/nn109040-073004.pdf Pages 1-6
Wireless LAN's in Business

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

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GENERAL MOTORS M MARKETING essays

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General Motors and Racial Discrimination
This paper discusses the Equal Employment Opportunity Commission’s (EEOC) suit against General Motors in 1973 and more current allegations. -- 2,750 words; 8 sources; MLA
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General Motors and Honda Motors
A comparison of the management theories and strategies of American and Japanese automobile firms. -- 3,600 words; 21 sources;
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Organizational Behavior & General Motors
A review of an article about General Motors that appeared in CBC, followed by an analysis of the problems that General Motors is facing and various suggested solutions. -- 1,800 words; 4 sources;
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General Motors Entry into Japanese Automobile Market
Examines economic context & background for G.M. to market its Saturn into a key foreign market. Saturn's success in Japanese marketplace. Japanese consumer loyalty. -- 900 words; 13 sources;
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General Motors
An analysis of strategic human resource management in General Motors. -- 3,631 words; 16 sources; MLA
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