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"Summary of The Great Gatsby." <www.sparknotes.com/lit/gatsby/context.html> April 1997.
Scott F. Fitzgerald and Jay Gatsby
McAdams, Tony. "Ethics in Gatsby: An Examination of American Values." Readings on The Great Gatsby. Ed. Bruno Leone. San Diego: Greenhaven Press, 1998. 111-120.
The American Dream in the "Great Gatsby"
Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
"Themes: The Great Gatsby." Sparknotes. http://www.sparknotes.com/lit/gatsby/themes.html
Fitzgerald and Nafisi Compared
Lehan, Richard. "The Grotesque End Product of the American Dream." Readings on The Great Gatsby. Ed. Bruno Leone. San Diego: Greenhaven Press, 1998. 104-110.
The American Dream in the "Great Gatsby"
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