Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
Wright, Malcolm and Esslemont, Don. "The Logical Limitations of Target Marketing" Marketing Bulletin, 1994, 5, 13-20
Marketing Management
Peterson, Robin T. "Small Business Usage of Target Marketing." Journal of Small Business Management 29.4 (1991): 79+. Questia. 20 May 2004 <http://www.questia.com/>.
Marketing Challenges for Small Businesses
Peterson, R. T. (1991). Small Business Usage of Target Marketing. Journal of Small Business Management, 29(4), 79.
Operating an e-Business
Peterson, R. T. (1991). Small business usage of target marketing. Journal of Small Business Management, 29(4), 79+. Retrieved July 5, 2004, from Questia database, http://www.questia.com.
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