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GATORADE'S PUBLIC RELATIONS COMMUNICATIONS PROCESS ANALYSIS Definition by WordNet

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Sources list for GATORADE'S PUBLIC RELATIONS COMMUNICATIONS PROCESS ANALYSIS

Wilson L. J. (1994). "The return to Gemeinschaft: A theory of public relations and corporate community relations as relationship-building". In A. F. Alkhafaji (Ed.), Business research yearbook: Global business perspectives (Vol. 1, pp. 135-141). Lanham, M
Public Relations Effect on Society

McCullough, Dugald Dissecting `-Isms' : CRC: A Quarterly Journal for Community Relations Trainers and Practitioners, The Northern Ireland Community Relations Council Issue No.4 Autumn 1993 Available at: http://www.community-relations.org.uk/document_uploa
Oppression

Somerville, I., (1999) Agency versus identity: actor-network theory meets public relations, Corporate Communications: An International Journal, 4, 1, 6-13.
Corporate Communication Programs

Welstead, Z. (2002). Restoring employee morale at Virgin Atlantic: Improving employee relations through better internal communication. SCM 6(6), pp. 2, 23-25.
Employee Morale and Motivation

Dozier D. M., Grunig L. A., & Grunig J. E. ( 1995). Manager's guide to excellence in public relations and communication management. Mahwah, NJ: Lawrence Erlbaum Associates.
Event Marketing and Publicity

 

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GATORADE'S PUBLIC RELATIONS COMMUNICATIONS PROCESS ANALYSIS essays

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