Kaplan, Robert & Moore, Mark (2003) The Public Value Scorecard: A Rejoinder and an Alternative to "Strategic Performance Measurement and Management in Non-Profit Organizations" The Hauser Center for Nonprofit Organizations The Kennedy School of Government
Non-Profit Organizations
Cutt, James, and Vic Murray. Accountability and Effectiveness Evaluation in Non-Profit Organizations. London: Routledge, 2000.
Human Resources for Non-Profit Organizations
Jackson, Alun C., and Frances Donovan. Managing to Survive: Managerial Practice in Not-For-Profit Organisations. St. Leonards, N.S.W.: Allen & Unwin, 1999.
Managerial Skills
Bryson, John M. (1995). Strategic Planning for public and non-profit organizations. Jossey Bass.
McDonald’s
Kotler, P. Marketing for Non-profit Organisations. Prentice Hall, 2nd Edition, 1982, pp.32-36
Marketing Management
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