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Papers Available for Four Elements Of Marketing Mix At Starbucks |
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Sources list for FOUR ELEMENTS OF MARKETING MIX AT STARBUCKS |
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"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops
Starbucks.com. (2004). Starbucks.com. Retrieved on November 6, 2004, from http://www.starbucks.com/default.asp?cookie%5Ftest=1
Data Management
Official Web site of Starbucks Coffee Company (Starbucks Corporation). Available at: http://www.starbucks.com.
Marketing Starbucks
Ik-jae, Choi. Starbucks here tops Starbucks there: Team from Japan advised to do more image marketing. JoongAng Daily Business Finance, 2003.07.09. 11 November 2004. http://joongangdaily.joins.com/200307/09/200307090144442509900090509051.html
Starbucks' Challenges
O'Donovan, Aiden. "Sponsorship: An Element of the Marketing Mix." Unpublished Thesis submission, College of Marketing and Design, Dublin, 1986.
Ambush Marketing
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