Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics
Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7
Marketing Management
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including FOUR DIFFERENT INTERNATIONAL MARKET ENTR essays. It was specifically designed so that
users could obtain this FOUR DIFFERENT INTERNATIONAL MARKET ENTR essays information easily and quickly and see it displayed all on one page.
You can find here FOUR DIFFERENT INTERNATIONAL MARKET ENTR essay definition, FOUR DIFFERENT INTERNATIONAL MARKET ENTR essays sources and also links to essays on FOUR DIFFERENT INTERNATIONAL MARKET ENTR.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|