Nickols, F. 2000. Industry analysis a la Michael Porter. Five Forces Affecting Competitive Strategy. Distance Consulting. http://home.att.net/~nichols/five_forces.htm
Competitive Strategy
Recklies, D. (2001). "Porters Five Forces Management Models." 7, November, 2004: http://www.themanager.org/Models/p5f.htm
Porter’s Five Forces Model
"Porter's five forces: Assessing the balance of power in a business situation" Mind tools 22 Aug. 2006 mind tools http://www.mindtools.com/pages/article/newTMC_08.htm
Porter's Five Forces
QuickMBA. "Porter's Five Forces." Retrieved March 27, 2004. Available: http://www.quickmba.com/strategy/porter.shtml
"Five Forces Analysis of Competitive Structure"
"Soft Drinks Dominate Take-Home Beverage Business." Beverage Digest, January 22, 1997.
The US Soft Drink Industry
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