Tollison, Robert P., and Kaplan, David P., and Higgins, Richard S. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
The US Soft Drink Industry
Nickols, F. 2000. Industry analysis a la Michael Porter. Five Forces Affecting Competitive Strategy. Distance Consulting. http://home.att.net/~nichols/five_forces.htm
Competitive Strategy
"Michael Porter's Five Force Analysis." Available: http://www.strategy4u.com/assessment_tools/info.php?s=2
"Five Forces Analysis of Competitive Structure"
Recklies, D. (2001). "Porters Five Forces Management Models." 7, November, 2004: http://www.themanager.org/Models/p5f.htm
Porter’s Five Forces Model
"Porter's five forces: Assessing the balance of power in a business situation" Mind tools 22 Aug. 2006 mind tools http://www.mindtools.com/pages/article/newTMC_08.htm
Porter's Five Forces
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