"Chapter 6 Class Notes: What is Consumer Buying Behavior?" Retrieved from http://www.udel.edu/alex/chapt6.html Accessed on 25 February, 2005
Buyer Behavior
Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding
Solomon Michael R., Consumer Behavior: Buying, Having, and Being, Prentice Hall, 2001
The Beatles and American Religion
PricewaterhouseCoopers. "Surveys find many consumers hold companies responsible for their actions." [News Release]. Retrieved September 14, 2004, from www.pwc.com.
Strategy, Ethics, and Social Responsibility
Randolph ,Mary. "Your Rights When Buying a Dog." Consumers' Research Magazine. June 1994: p. 32. December 11^th 2004 Randolph ,Mary. "Your Rights When Buying a Dog." Consumers' Research Magazine. June 1994: p. 32. December 11^th 2004 <http://search.epnet.com/login.aspx?direct=true&AuthType=cookie ,ip,url,uid&db=aph&an=9407067569&loginpage=loginpage=Login.asp>
Puppy Mills
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