Likely, F. (April, 2001). Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators. Institute for Public Relations (IPR). Retrieved from the Internet at: http://www.instituteforpr.com/measurem
Public Relations Evaluations
Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations
Southwest Airlines. (2003). Southwest Airlines Investor Relations. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/financials/investor_relations_index.html
Southwest Airlines
"Hydro Aluminium." (2004). Retrieved March 5, 2005: [3]http://www.hydro.com/en/investor_relations/financial_rep/2004_q4/aluminium.html
The U.S. Dollar and the Metal Industry
PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations
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