Facts and Figures on Advertising Expenditure. November, 2001. Retrieved from http://www.adassoc.org.uk/inform/in6.html Accessed on 18 July, 2004
The Cost of Advertising
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Petrecca, L. (September 18, 2000). Sports site tries to win favor of female athletes. Advertising Age, Vol. 71, Issue 39, p. 94.
Nike
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
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