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Fashion Brand Affect Consumers Behaviour and more essays - all the Essays and Term Papers for you...

Dean, D. H. (1999). Brand Endorsement, Popularity and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes. Journal of Advertising, 28(3), 1. Retrieved July 31, 2005, from Questia database, http://www.questia.com.
Organic Foods Purchase

Betts, Kate (2003) The Lure Of The Little Label: The most coveted style treasures are often fashion's most out-of-the-way brands, http://www.time.com/time/magazine/story/0,9171,1101030205-419749,00.html
Marketing Management

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41.
Brand Extension in the Food Industry

Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry