Powell, Bill. "Primary Colors." (19 January 2004) Fortune Magazine. Retrived on 19 January 2004 from http://www.fortune.com/fortune/articles/0,15114,574773,00.html
Quality Tools for Decision Making
Spragins, Ellyn. "Q & A with Jim Collins: Secrets to Success." Fortune. June 2005. 19 September 2005. http://www.fortune.com/fortune/smallbusiness/ managing/articles/ 0,15114,361056,00.html>
Marriott Hotels
Hay Group: Fortune. (2005). Fortune Most Admired Company Research. Retrieved online February 14, 2006, from http://www.haygroup.com/fortune/about.asp
Organizational Design
Fortune.com <http://www.fortune.com/fortune/fortune500?promoid=cnnmoney>.
Advertising Campaigns
Stipp, D. "The Coming Hydrogen Economy." Fortune Magazine. Oct. 10, 2001. Accessed Apr. 8, 2004: http://www.fortune.com/fortune/search?query=praxair&publication_id=6
Praxair Analysis
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