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Advertising - is it a Consumer Trap ?
A critical review of the effect of advertising on the general public. — 1,130 words; 2 sources; MLA
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An Analysis of Ethics and False Advertisement
This business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts. — 2,150 words; 4 sources; APA
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Highly Attractive Models in Advertising
A look at the negative effects associated with using highly attractive models for advertising beauty products. — 3,083 words; 31 sources; MLA
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Moore, Elizabeth S. and Lutz, Richard J. "Children, advertising, and product experiences: A multimethod inquiry." Journal of Consumer Research. Gainesville: Jun 2000.Vol.27, Iss. 1 < http://proquest.umi.com/pqdweb?index=1&did=56514506&SrchMode=1&sid=1&Fmt
Advertising to Children

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
Selling Beer to Argentina

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996). "Translating values into product wants." Journal of Advertising Research Vol. 36.
On-Line Analyst, Inc.

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