Munch, James and Mark Toncar. (2001). "Consumer Responses to Tropes in Print Advertising." Journal of Advertising, 30(1):55.
The Pun: A Linguistic Resource
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Anonymous: "How Will New International Regulations Affect Advertising" Advertising World, February, 1985
Global Advertising Agencies
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