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Pavitt, Keith. 2001. Knowledge specialization, organizational coupling, and the boundaries of the firm: Why do firms know more than they make? Administrative Science Quarterly, December 1. Retrieved 2 January 2005 from Highbeam Research, www.highbeam.com.
The Innovation Process
Anderson, J.C. and Narus, J.A. (1990), `A Model of Distributor Firm and Manufacturer Firm Working Partnerships,' Journal of Marketing, 54 (January), 42-58.
Horizontal Expansion in Business
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Krispy Kreme Doughnuts Inc.
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"Battered Women Fighting Back!"
SWOT Analysis. (2004) http://www.marketingteacher.com/Lessons/lesson_swot.htm
Global and Domestic Marketing Decisions
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