Fried, Ian 2001. Apple's iPod spurs mixed reactions. Retrieved May 14, 2006 from http://news.com.com/Apples+iPod+spurs+mixed+reactions/2100-1040_3-274821.html
Defining Marketing
Wolfe, Kent. "Understanding the consumers purchasing decision process." College of agricultural and environmental sciences. 2004. University of Georgia. <http://www.agecon.uga.edu/~caed/consumerpreferences.pdf>
The Consumer Purchase Decision Process
Kellner, M. (12/3/2001) Apple iPOD plays amazing sounds.(D)(Business Times)(On Computers) The Washington Times.
Apple's iPod
Ojeda-Zapate, J. (11/5/2001) Apple's iPod gets the iNod. Knight Ridder/Tribune Business News. Saint Paul Pioneer Press, Minn.
Apple's iPod
Clark, D. (2004). Leading the News: H-P will resell Apple's iPod player; Promotional Agreement might cause waves in Entertainment industry, Wall Street Journal, A3. Retrieved April 11, 2005, from ProQuest database.
Public Relations Overview Campaign
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