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Nijjsen, E. J. (1999). "Success Factors of Line Extensions of Fast-Moving Consumer Goods.", European Journal of Marketing, Vol. 33, No. 5/6, pp. 450-469.
Marketing and Branding
Ahmed, Pervaiz K., & Rafiq, Mohammed. (2003). Internal marketing issues and challenges. European Journal of Marketing, 37, 9, 1177-1186
UK Outsourcing to India
MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Harper, Timothy: Cracking the New European Markets (1997) John Wiley & Sons, p. 17
International Marketing
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