Goldberg, Bruce: Look Younger, Live Longer (1998) St. Paul MN: Lewellyn Publications On the Internet: Estee Lauder Financials: [1]www.lauder.com Revlon financial report: www. cgi.cnnfn.com Yankelovich Partners survey: [2]www.clinique.com/app/nph-surv04.cq
Aging
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
"What are the Essential Characteristics of Social Contexts that Promote Positive Youth Development?" Smart Library on Children and Families. Retrieved from http://www.children.smartlibrary.org/NewInterface/segment.cfm?segment=2447 Accessed on 26 February
Social Development
Jennings, J. (2005) Segmentation: Learning From Best Buy. Click Z Network. Retrieved September 30, 2005, from http://www.clickz.com/experts /emmkt/em mkt/article.php/3547661
Best Buy
Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.
Prospective Marketing Plan
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