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Sources list for ESSAYS ON E MARKETING CONCEPT

Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7
Marketing Management

Peterson, Robin T. "Small Business Adoption of the Marketing Concept vs. Other Business Strategies." Journal of Small Business Management 27.1 (1989): 38+. Questia. 20 May 2004 <http://www.questia.com/>.
Marketing Challenges for Small Businesses

Pride, William M and Ferrell, O.C. (2000). Marketing: Concepts and Strategies. Boston, New York: Houghton Mifflin Company.
Blockbuster Entertainment Corporation

Kotler, Philip (1972). A Generic Concept of Marketing. Journal of Marketing 36 (April), pp. 46-54.
Value Chains

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

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ESSAYS ON E MARKETING CONCEPT essays

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