| |
Gobeli, D.H., Gray, C.F., Larson, E.W. (1991). "Application of Project Management by Small Businesses to Develop New Products and Services." Journal of Small Business Management, Vol. 29
Matrix Management
Mallinger, Mark Ph.D. (2004) Management Skills for the 21st Century: Communication & Interpersonal Skills Rank 1st. The Braziadio Business Report - School of Business and Management.
Skills and Competency Grid
Morris, M. H., & Zahra, S. (2000). Adaptation of the Business Concept over Time: The Case of Historically Disadvantaged South African Owner/Managers. Journal of Small Business Management, 38(1), 92. Retrieved October 29, 2004, from Questia database, http:
South Africa
Krishnan, H. A. & Park, D. (2001). Supplier Selection Practices among Small Firms in the United States: Testing Three Models. Journal of Small Business Management, 39(3), 259.
Business-to-Business Promotion Management
Hayes, D. 2nd April, 2003, Audience development: towards a strategic mindset, University of Greenwich, (Debi Hayes is a principal lecturer in Arts Management, School of Business & Management, University of Greenwich, London UK)
Relationship Marketing
|
|