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Papers Available for Essay On Two Brands Of Tobacco |
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Sources list for ESSAY ON TWO BRANDS OF TOBACCO |
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Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
Unilever. "Brands." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/>
Multiple Branding Strategy at Unilever
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