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Planning a successful marketing campaign. Accessed 23 March, 2004 Available fromhttp://www.hn-marketing.co.uk/references_resources/planning_marketing_campaign.html
Conferences and Workshops
Ford unveils unprecedented advertising, marketing campaign for all-new 2004 F-150. 27 August, 2003. Retrieved from [3]http://www.ford-trucks.com/news/idx/10/205/2003/article/08272003__F ord_Unveils_Unprecedented_Advertising_Marketing_Campaign_For_AllNew_20
Integrated Marketing Communications
James, D. (2002, February 18). Skoda is Taken from Trash to Treasure: TV Campaign Boosts Car's Brand Mileage. Marketing News. Chicago. Vol. 36: 4, p. 4+. Retrieved Nov. 2, 2004: http://college.hmco.com/business/gillespie/global_marketing/1e/students/readi
Skoda
Boyd, Stephen. (Feb 2005) "Word of Mouth--Marketing Code of Ethics." (Parry, 2004) Get Real. Retrieved 26 Mar 2005 at [1]http://www.corante.com/getreal/archives/2005/02/09/word_of_mouth_marketing_code_of_ethics.php
International Marketing Campaigns (IMC)
McGrath, Tom. (Feb. 1998). How to fire your partner - terminating partnerships Success, Success Holdings Company, LLC, available from: <http://www.findarticles.com/p/articles/mi_m3514/is_n2_v45/ai_20181607> [01 Dec. 2005].
Practice Management
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