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Kotler, Philip. -Principles of Marketing/ Philip Kotler, Gary Armstrong. !0^th ed. Englewood Cliffs, N.J.: London: Prentice Hall, 2003
Laurent-Perrier
Watson, T. (1996) Measuring the Success Rate: Evaluating the PR Process and PR Programmes in Kitchen, Philip J Principles and Practice of Public Relations, Chapman & Hall.
Public Relations Evaluations
Kotler, Philip and Armstrong, Gary. Principles of Marketing. New Jersey: Prentice Hall, 1993.
Global Marketing
Kotler, Philip and Armstrong, Gary (1996). Principles of marketing. Englewood Cliffs, N.J.: Prentice Hall
Value Chains
Kotler Philip Prof, And Armstrong Gary Prof., (1994) Marketing Principles A + B, Issued By The Work Productivity Institute, Israel
Branding and Two Israeli Products
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