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Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
The Greek Foods Industry
Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
Procter and Gamble (P & G)
Author not given: 2005. "Self-reg: effective, not sexy." Advertising Age, March 25.
Video Advertising
Karrh, J. A., Mckee, K. B., & Pardun, C. J. (2003). Practitioners' Evolving Views on Product Placement Effectiveness. Journal of Advertising Research, 43(2), 138+.
Marketing Strategy: Product, Place, Price and Promotion
Chuang, Shin-Chieh, and Chia-Ching Tsai. "The Impact of Consumer Product Knowledge on the Effect of Terminology in Advertising." Journal of American Academy of Business 7.1 (2005): 223.
Procter and Gamble (P & G)
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