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Marketing to Gay Consumers
Mullins, P. (2002). Race and Affluence: An Archaeology of African American and Consumer Culture. NY: Kluwer Academic Publishers.
Arts and Consumer Culture of African-Americans
Oswald, Laura.(2003)"Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium" The Journal of Popular Culture. Vol: 37, No. 2; pp: 309-335 "Parenting" Retrieved From http://www.bb
Cultural Studies
Ahluwalia, R. & Zeynep, G. 2000, 'The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective,' Journal of Consumer Research, vol. 27, December, pp. 371-381.
Internationalization of Branding
Stout, C., Weinstock, J., Homoud, M., Wang, P., Estes, N., Link, M. "Herbal medicine: Beneficial effects, side effects, and promising new research in the treatment of arrythmias." Current Cardiology Reports 5.5 (2003): 395-401.
Herbal Drugs
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