Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations
PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations
Stone, J. D. (2005). Public relations and public responsibility. Public Relations Quarterly, 50(1), 31.
Public Relations and Johnson & Johnson
Bruning, S.D. (2000). "Public relations as relationship management: A relational approach to the study and practice of public relations." Mawhah, Lawrence Erlbaum Associates.
Public Relations Effect on Society
Lindenmann, W. K. (1997). Setting Minimum Standards for Measuring Public Relations Effeciveness. Public Relations Review, 23, No. 4.
Public Relations Evaluations
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