Effective Pr essays

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	1	EFFECTIVE PR Definition by WordNet
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Digital PR as Part of Digital Marketing
A discussion on digital public relations (PR) as a significant part of organizations' branding strategies. — 1,930 words; 126 sources; APA
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Public Relations Evaluations
Study of the importance and methods of evaluating the effectiveness of public relations. — 4,371 words; 13 sources; APA
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Exxon Valdez Oil Spill
This paper discusses how Exxon's public relations people effectively dealt with the Exxon Valdez oil spill into Alaska's Prince William Sound. — 1,900 words; 5 sources;
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Public Relations
This paper offers an analysis of public relation skills in the public and non-profit sector. — 2,500 words; 9 sources; MLA
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Case Study: PepsiCo Crisis
Presents an analysis of the the way that PepsiCo managed its public relations communications in response to a hoax claiming that various and dangerous objects were found inside Pepsi cans. — 1,905 words; 3 sources; APA
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	3	Sources list for EFFECTIVE PR
	Watson, T. (1996) Measuring the Success Rate: Evaluating the PR Process and PR Programmes in Kitchen, Philip J Principles and Practice of Public Relations, Chapman & Hall. Public Relations Evaluations Turk, P. (2004), $2.5 Million in Civil Penalties Proposed Against Atlantic Coast, United, FAA Press Release dated June 07 2004 [8]http://www.faa.gov/apa/PR/Pr.cfm?id=1849 Aircraft Maintenance Management Takemoto, P. (2000) FAA Proposes Maintenance Fines Totaling $988,500 Against Alaska Airlines, FAA Press Release dated December 4, 2000 [7]http://www.faa.gov/apa/pr/pr.cfm?id=1198 Aircraft Maintenance Management PR Newswire. " Martinez Outlines Bush Administration Strategy To Combat Chronic Homelessness; Speech to Homeless Advocates Outlines Coordinated Federal Response to Homelessness." PR Newswire, July 19, 2002. PR Newswire Association, Inc., 2002. Homelessness in the United States PR Newswire (2003). "Compound Licensed by American BioHealth Group From U.S. Navy Shown to Protect Against Hearing Loss From Impulse Noise; - New Data Presented at Association for Research in Otolaryngology Meeting." PR Newswire Release, 3/3/2003. Hearing Loss Among Soldiers