Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Donogh, J. (2000). Customer Loyalty--From the Customer's Perspective. Retrieved June 24, 2005 from the World Wide Web: <http://www.refresher.com/!loyalty2.html>.
E-Commerce in China
Donogh, J. 2000, Customer Loyalty--From the Customer's Perspective, [Online]. <http://www.refresher.com/!loyalty2.html>. [Retrieved August 15, 2005], 5 pages.
United Kingdom's Automobile Industry
Glanz, B. A. (1994). Building customer loyalty: How you can keep customers returning. New York, New York: Irwin Professional Publishing.
Customer Service
Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry
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