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Papers Available for E Advertising Term Paper |
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Home Depot OnlineAn analysis of how e-business has developed at Home Depot, including its main advantages, limitations, and risks. — 1,078 words; 2 sources; MLA Click to view this paper! >>SPAMThis paper discusses the origin and problems of e-mail SPAM. — 1,080 words; 7 sources; MLA Click to view this paper! >>e-Store LoyaltyA review of the article "Bases of e-Store Loyalty: Perceived Switching Barriers and Satisfaction" by George Balabanis, Nina Reynolds, and Antonis Simintiras. — 1,169 words; 1 sources; MLA Click to view this paper! >>E-TherapyAdresses the nature of e-therapy in terms of legal, ethical and practical concerns. — 1,150 words; 4 sources; Click to view this paper! >>Martha E. RogersA review of the life and career of Martha E. Rogers, the nurse said to have revolutionised nursing. — 894 words; 3 sources; MLA Click to view this paper! >> |
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Sources list for E ADVERTISING TERM PAPER |
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Arens, William F. (2002). The Dimensions of Advertising: Contemporary Advertising, 8/e (Vol. e-book): The McGraw-Hill Companies.
Marketing for Small Businesses
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Fishbein, Martin, Susan E. Middlestadt, and Role of Advertising in Social Marketing Conference 1995, Atlanta, Ga. Social Marketing: Theoretical and Practical Perspectives. Ed. Marvin E. Goldberg. Mahwah, NJ: Lawrence Erlbaum Associates, 1997.
Breaking into the Asian Market
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