| |
2. SALES PROMOTION: WHAT IT ENCOMPASSES. On the Internet at [1]http://www.mediacenteronline.com/visitor/pages/TVBASICS/sheet4.htm
The Harley-Davidson Case
1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case
Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing
Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case
Wolosz, Joe, Hotel & Motel Sales, Marketing & Promotion: Strategies to Impact Revenue & Increase Occupancy for Smaller Lodging Properties, Infinite Corridor Publishing, 1997
Entrepreneurial Management in the Hospitality Industry
|
|
