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Weiss, A. M., Anderson, E., & MacInnis, D.J. (1999). Reputation Management as a Motivation for Sales Structure Decisions. Journal of Marketing, 63(4): 74-89.
Brand Equity
Guay, Frederic & Vallerand, Robert J. "On the Assessment of Situation Intrinsic and Extrinsic Motivation: The Situational Motivation Scale (SIMS)". Motivation and Emotions. 24.3 (2000): 890-898.
Motivation
Huitt, W. "Motivation to learn: An overview." Educational Psychology Interactive. Valdosta State University. April 15, 2006. http://chiron.valdosta.edu/whuitt/col/motivation/motivate.html
Motivation
Steers, Richard, Mowday, T., & Shapiro, Debra. "Meaningful Motivation for Work Motivation Theory." Academy of Management Review 30(2) Apr 2005: p. 235-238. Business Source Premier database. EBSCOHost. University of Phoenix, Phoenix, AZ. May 7, 2005 <http:
Case Study: "Beans of the World"
Michaelson, Christopher. "Meaningful Motivation for Work Motivation Theory." Academy of Management Review 30(2) Apr 2005: p. 235-238. Business Source Premier database. EBSCOHost. University of Phoenix, Phoenix, AZ. May 7, 2005 <http://www.epnet.com>.
Case Study: "Beans of the World"
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