Tollison, Robert P., and Kaplan, David P., and Higgins, Richard S. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
The US Soft Drink Industry
Wilsnack, R. W., Wilsnack, S. C., & Miller-Strumhofel, S. (1994). How women drink: Epidemiology of women's drinking and problem drinking. Alcohol Health and Research World, 18, 173-181.
Attitudes toward Alcohol Use
Author not Available, (2002), Starbucks: to drink or not to drink, Whole Earth, Retrieved on 12^th February 2003, from <http://www.findarticles.com/cf_0/m0GER/2002_Summer/89646366/p2/article.jhtml?term=>
Starbucks
"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops
"Industry Leaders Offer Diverse Views at Future Smarts Conference." Beverage Digest, January 10, 1997.
The US Soft Drink Industry
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