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Global Marketing Management
Compares and contrasts elements of global marketing management to that of any other type of marketing management. — 1,125 words; 4 sources;
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Public Relations and Marketing Management
A discussion of the role of public relations in global marketing management and strategies. — 6,195 words; 38 sources; APA
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Marketing Management
A discussion of how marketing management is only valuable in large companies. — 1,164 words; 9 sources; APA
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The Dynamics of Marketing Management
A look at marketing management in a changing business environment. — 1,656 words; 4 sources; APA
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Global Marketing Management
This paper examines marketing management in the international market place. — 2,700 words; 2 sources;
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Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction