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Internet Advertising
An overview of the continuing growth of internet advertising. — 1,808 words; 9 sources; MLA
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A discussion of the benefits of using Internet advertising to promote a business. — 2,000 words; 8 sources; MLA
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Shows the advantages of advertising on the Internet. — 1,322 words; 12 sources; MLA
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Advertising on the Internet
Shows that internet advertising is not an effective tool to generate business for companies. — 2,400 words; 5 sources;
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Internet and Advertising
A discussion of the effectiveness of Internet advertising. — 1,518 words; 3 sources; MLA
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Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Morrissey, B. (2003, March 20). Top Advertisers Using Online More [Article posted on Web site CyberAtlas]. Retrieved September 6, 2003 from the World Wide Web: http://cyberatlas.internet.com/markets/advertising/article/0,,5941_2168331,00.htm
Internet Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Wenda Millard .et al. Inside the Minds: Internet Marketing - Industry Experts Reveal the Secrets to Marketing, Advertising, and Building a Successful Brand on the Internet, Aspatore Books; 2000.
Internet Advertising

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising