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Papers Available for Dissertation On Print Advertising |
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Internet and Print AdvertisingA comparison of advertising techniques through print and Internet, using the Ford Company as an example. — 1,135 words; 10 sources; MLA Click to view this paper! >>Video AdvertisingThis paper explains that video advertising, which can be both entertaining and irritating, is the medium society loves to hate because, unlike print advertising, it is more difficult to tune out. — 1,620 words; 5 sources; APA Click to view this paper! >>Women in AdvertisingAn analysis of the problematic portrayal of women in television and print advertisements. — 2,800 words; 4 sources; APA Click to view this paper! >>Women in AdvertisingA look at the exploitation of women in advertising in order to sell products. — 3,400 words; 8 sources; Click to view this paper! >>Marketing and BrandingAn analysis of the effect of marketing and branding on consumer behavior. — 5,324 words; 18 sources; MLA Click to view this paper! >> |
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Sources list for DISSERTATION ON PRINT ADVERTISING |
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Munch, James and Mark Toncar. (2001). "Consumer Responses to Tropes in Print Advertising." Journal of Advertising, 30(1):55.
The Pun: A Linguistic Resource
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising
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