Dissertation On E Marketing essays

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Customer Trends in E-banking
A dissertation on the history of e-banking and current customer behavior with this form of banking. — 11,754 words; 30 sources; APA
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e-Marketing Models
This paper reviews several e-marketing business models and how they relate to Amazon.com. — 1,110 words; 2 sources; APA
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E-Commerce Strategies
This paper is a dissertation based on actual phone interviews and surveys for an e-business strategy for Waseta International Trading Company in China's nutrition industry. — 11,360 words; 34 sources; APA
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History of Communism in Poland and its Fall
An in-depth analysis into how Polish companies have reacted to ethical issues and changes in business standards since the fall of Communism in 1989. — 19,289 words; 14 sources; MLA
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	3	Sources list for DISSERTATION ON E MARKETING
	Fishbein, Martin, Susan E. Middlestadt, and Role of Advertising in Social Marketing Conference 1995, Atlanta, Ga. Social Marketing: Theoretical and Practical Perspectives. Ed. Marvin E. Goldberg. Mahwah, NJ: Lawrence Erlbaum Associates, 1997. Breaking into the Asian Market Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>. Marketing Communications Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1. Relationship Marketing Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74 Cause-Related Marketing "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005 B2B and B2C Ethics