"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
Morrissey, B. (2003, March 20). Top Advertisers Using Online More [Article posted on Web site CyberAtlas]. Retrieved September 6, 2003 from the World Wide Web: http://cyberatlas.internet.com/markets/advertising/article/0,,5941_2168331,00.htm
Internet Advertising
Ford unveils unprecedented advertising, marketing campaign for all-new 2004 F-150. 27 August, 2003. Retrieved from [3]http://www.ford-trucks.com/news/idx/10/205/2003/article/08272003__F ord_Unveils_Unprecedented_Advertising_Marketing_Campaign_For_AllNew_20 Ford unveils unprecedented advertising, marketing campaign for all-new 2004 F-150. 27 August, 2003. Retrieved from [3]http://www.ford-trucks.com/news/idx/10/205/2003/article/08272003__F ord_Unveils_Unprecedented_Advertising_Marketing_Campaign_For_AllNew_20
Integrated Marketing Communications
Fishbein, Martin, Susan E. Middlestadt, and Role of Advertising in Social Marketing Conference 1995, Atlanta, Ga. Social Marketing: Theoretical and Practical Perspectives. Ed. Marvin E. Goldberg. Mahwah, NJ: Lawrence Erlbaum Associates, 1997.
Breaking into the Asian Market
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