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Service and Customer Behavior
A discussion of the service business and consumer behavior. — 2,000 words; 5 sources; MLA
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The Future of Customer Service
A look at the future of customer service, the role of technology, and how customer service as it is now known will change in the years to come. — 1,925 words; 10 sources; MLA
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Service Recovery and its Importance
A discussion on the importance of service recovery and its influence on the profitability of businesses. — 5,300 words; 37 sources; APA
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Building Customer Loyalty
A literature review of whether customer is more important to consumers than loyalty programs. — 2,250 words; 10 sources;
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The Financial Impacts of Customer Complaints
A research paper assessing the effectiveness of offering discounts as a service failure recovery technique in the hotel industry. — 8,525 words; 20 sources; APA
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Sources list for DISNEYLAND STRATEGY SERVICE REPEAT CUSTOMER
  
 
UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. <http://www.ubs.com/1/e/ubs_ch/wealth_mgmt_ch/risk_again/personal_strategy.html>.
Stock Market Investment Strategy

Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup
Welcome to Camp Coover

Michael Porter: what is strategy? (Competitive strategy analysis). 2002. Thinkers.
Competitive Strategy

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes

Benjamin Gomes-Casseres, "Do You Really Have an Alliance Strategy?" Strategy & Leadership, v26:4 Sep-Oct 1998, 6-11
Symantec