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Sources list for DISADVANTAGES OF E MARKETING IN AIRLINE SECTOR

Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150
The Airline Industry and British Airways

Driver, John C. (2001). `Airline marketing in regulatory context'. Marketing Intelligence & planning 19/2: 125-135
The Airline Industry and British Airways

Shaw, S. (1985). Airline Marketing Management. London: Pitman Publishing.
Adaptive Business-Level Strategies in Airlines

Riley, G - `The European Airline Market', Retrieved from www.tutor2u.net/case_study_European_Airlines.pdf accessed on 03/18/2004
The European Airline Industry

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

 

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DISADVANTAGES OF E MARKETING IN AIRLINE SECTOR essays

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