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Papers Available for Developing Brands In Multinational Marke |
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Sources list for DEVELOPING BRANDS IN MULTINATIONAL MARKE |
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Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
Buckley, P.J. & Carter, M.J. (1999). "Managing cross-border complementary knowledge: Conceptual developments in the business process approach to knowledge management in multinational firms." International Studies of Management and Organization, 29(1):80
Knowledge Management
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