Peltier, James.W., Schibrowsky, John .A., Schultz, Don. and Davis, John, (2002), "Interactive Psychographics: Cross-Selling in the Banking Industry," Journal of Advertising Research. 42(2): 7-22
Psychographics
Wells, W.D- `Lifestyle and Psychographics', American Marketing Association, 1978
Psychographics
"San Jose Retail" (2002). City of San Jose, http://www.sanjoseretail.com/demographics/psychographics.asp?WhichHdr=demo.
Home Depot
McDonald, M - `Marketing Plans', IV Edition, Butterworth Heinmann, Oxford, 1999
Psychographics
Peltier, James W., John Schibrowsky, and Don Schultz (2002), "Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable Giving Behavior," Journal of Advertising Research.
Psychographics
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